Paulo Chullmir

Paulo Chullmir

Digital transformation, operations and applied AI

I turn business problems into systems people actually use, from process and data to the tool and its adoption.

Download CV See my work

Industrial Engineer (ITBA) · Buenos Aires

Paulo Chullmir

About

I'm an industrial engineer with more than 10 years working where business, data and technology meet: in media, in consulting and in my own company. I like to understand how something works before changing it, design the solution with the people who will use it, and stay until they adopt it. A system nobody uses hasn't solved anything.

Projects

Projects I designed and led, from the idea to people actually using them. Screenshots are recreations with fictional data; interfaces are in Spanish.

Cumbres Chocolates

Co-founder · 2024 – present · cumbreschocolates.com

With my sister Laura, we created a chocolate brand shaped after the topography of five Argentine mountains: Aconcagua, Lanín, Castor, Tronador and Fitz Roy. It has a store at Unicenter and an online shop. I built the system that runs the company, from the register to the warehouse.

The store, the warehouse and the online shop run on the same system, and the team uses it every day without technical training.

Point of sale: product grid, current sale and checkout with e-invoicing
The register: promos and e-invoicing at checkout.

  • From idea to chocolate

    3D modeling and printing of each mountain, resin and silicone molds, and thermoforming.

  • Register, stock and online shop

    Point of sale with e-invoicing (ARCA), real-time inventory, replenishment based on demand by weekday, and stock synced with WooCommerce.

  • AI in daily operations

    A WhatsApp assistant to check sales and stock or create delivery notes by text or voice note, and emails sorted by AI.

WhatsApp assistant: sales query and a delivery note by voice
The WhatsApp assistant.
Replenishment: store shipment based on demand by weekday
Replenishment: what to ship to the store each time.
Cumbres chocolates shaped like mountains
Aconcagua, one of the five chocolates.

Built with: Firebase · Netlify · WooCommerce · WhatsApp Business API · Gemini

Digital transformation of TN.com.ar

TN · Todo Noticias · 2016 – 2022

I led the digital transformation of TN.com.ar with a 50-person team across web, social, video and YouTube. We moved from gut feeling to clear goals for traffic, engagement and monetization.

A traditional newsroom that adopted data to decide what to publish, when and where.

Real-time dashboard for a digital newsroom
A real-time dashboard like the ones the newsroom used. Recreated without real TN data.

  • Real-time dashboards

    What people are reading right now and where the traffic comes from, with each section's monthly goals in view.

  • Team and culture

    New roles, hiring and training, and a results-oriented way of working, alongside Product, Technology and Sales.

  • Arc XP

    I led the new CMS rollout from the business side: workflows and requirements with Engineering, the newsroom's transition and the training.

Mobius Analytics for Google Sheets

Google Workspace add-on · View on Google Workspace Marketplace

Mobius Analytics is my data, automation and AI consultancy, and this is one of its products: a Google Sheets add-on, published on the Google Workspace Marketplace, that pulls data from Google Analytics, Meta Ads and Google Ads into a spreadsheet so the report builds itself.

It saves more than 50 hours a month of downloading and merging data by hand.

Spreadsheet with campaign data and the Mobius Analytics panel
Pick the source, account and period, and the data lands in the sheet.

  • Many sources, one sheet

    Meta Ads, Google Ads and GA4, with the account, period and metrics you need.

  • Manual or automatic

    Each report runs when you ask, or on its own with time-based triggers.

  • Less copy and paste

    Time that went into downloading and merging data now goes into analyzing it.

Built with: Google Apps Script · Google Analytics Data API · Meta Marketing API · Google Ads API

El Profe

Workout app · side project · el-profe.netlify.app

A gym app that builds your routine from the muscles you want to train and the machines available. I designed and built all of it, from the idea to an installable phone app.

Three El Profe screens: muscle map, live workout and adding a machine with AI
Muscle map, live workout and adding a machine identified by AI.

  • Works offline

    Workouts are saved on the phone and sync when the connection returns.

  • Machines identified by AI

    The gym owner adds each machine with a photo, and AI identifies its type and the exercises it allows.

  • Progress at a glance

    Timer, sets and rest periods, suggested progression, and a map of the muscles you worked in recent days.

Built with: React · Firebase · Netlify · Gemini

Career

  1. 2024 – present

    Cumbres Chocolates Co-founder

    Product, operations and technology. See the project

  2. 2022 – present

    Mobius Analytics Data, automation and AI

    Projects for companies across industries. Some results: 40% lower churn with predictive models and clustering, 150% higher ROAS by training teams in BI, 5× online sales after a site redesign and 45% more web traffic with SEO. See the project

  3. 2016 – 2022

    TN · Todo Noticias Digital Editor-in-Chief

    I joined as Digital Processes Manager and left as Digital Editor-in-Chief of TN.com.ar. See the project

    Emprendedores Digitales, the TN + ITBA podcast

    A co-production between ITBA and TN that I hosted. Listen on Spotify

  4. 2014 – 2016

    Infobae Business intelligence

    Where I started working where business and data meet.

  5. 2006 – 2012

    ITBA Industrial Engineering

Contact

Working on a transformation, operations or AI challenge? Let's talk.

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